![]() ![]() Niles Koenigsberg, digital marketing specialist at FiG Advertising + Marketing, provides a more detailed description: “A survey is a primary research method that samples individuals of a population segment to collect data and gain information. Put simply, a survey is a structured way to collect information or feedback. ![]() A survey is a quick and easy tool to get the answers you need - whether you’re asking teachers about their favorite instruction methods or asking baby boomers whether they prefer to shop at Walmart or Target.īut exactly what is a survey? Let’s take a deep dive for answers. When it comes to data collection - for personal and business use alike - surveying is one of the most effective information-gathering methods available.
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